CBD Line
CBD was an evolutionary line for the Urbn Leaf brand and was the talk of all summer events in SoCal. This line carried everything from CBD gummies to pet treats, tinctures to sport balms.
For this project, I served as both producer and artistic director. I developed the look of the packaging, tested and selected each product individually, worked with vendors to ensure all skews would be available on-time, photographed content, and created all print and digital marketing materials.
Packaging Design
CBD Line



Print ADs



Photos + Process

Behind the Shot

Raw Shot

Execution

Raw Shot

Raw Shot
Art Direction & Design by Liv Martinez.
Production Design by Juan Lobos. Photography by Theo Gouzaire.
Created for Urbn Leaf.