Holiday Gift Guide 2019
Urbn Leaf’s Holiday 2019 campaign promoted the seasonal UL gift cards, as well as a Holiday Gift-Guide including various products from different vendors. The gift guide was available in print and digital, and was made into a blog that was sent directly to members through an email and text blast.
For this campaign, our team collaborated on creating a marketing strategy, after which I crafted the aesthetic. Once the direction was approved, I produced content alongside our photographer, and finally designed all print and digital marketing materials and paid ADs for the campaign.
The Gift Guide












Print ADs


Art Direction & Design by Liv Martinez. Photography by Theo Gouzaire.
Marketing Direction by Savanna Rakofsky. Event Direction by Melanie Pynappel.
Created for Urbn Leaf.