Accessory Swatch Campaign
Color Matching Made Easy
The Goal of the Accessory Swatch Campaign was to draw awareness to the hundreds of accessories Generation Tux offers. The purpose was to highlight how easy color matching is when you use GT’s Free Swatches. By showcasing swatch colors through a romanticized layout of all the accessories in that color, I was able to communicate the ease of the process and the wide range of products available to customize your rental.
Summer
Fall
Winter
Art direction and design by Liv Martinez. Photography by Liv Martinez and Theo Gouzaire.
Created for Generation Tux.