Disney’s Haunted Mansion

In Partnership with Generation Tux

In 2023 GT partnered with Disney for their Haunted Mansion movie premiere. We were given the opportunity to build content branded to the movie that would run as collaborative ADs with Disney. The partnership also included a live activation at the red carpet premiere of the movie.

Our team collaborated with Disney and The Antoneye to develop a concept that made sense given the movie clips we were able to work with. I lead production and art direction on the GT side, making sure the visuals were telling for both brands. It was important not to lose the brands objective in the complex storyline. The result was beyond what we had imagined, and the work I’m most proud to have been a part of during my time at Generation Tux.