Urbn Leaf Brands
During my time as Senior Designer at Urbn Leaf, I oversaw design direction for all UL brands. I was also in charge of building and implementing marketing campaigns from strategy to production.
UL CBD
CBD was an evolutionary line for the Urbn Leaf brand and was the talk of all summer events in SoCal. This line carried everything from CBD gummies to pet treats, tinctures to sport balms. For this project, I served as both producer and artistic director. I developed the look of the packaging, tested and selected each product individually, worked with vendors to ensure all skews would be available on-time, photographed content, and created all print and digital marketing materials.
Packaging design by Juan Lobos.
Photography by Theo Gouzaire and Liv Martinez.
Omega Trees Sungrown
Omega Trees is a cannabis brand co-founded by Jamaican musician Sean Paul and Urbn Leaf. For their Sungrown line, my job was to re-brand the original OT and create a more upscale look for the new Sungrown packaging. I also created all marketing materials on brand with the slogan- “inspired by Jamaica, sungrown in California”.
Exclusively available at Urbn Leaf.
Chongs Choice x UL
Chong’s Choice x Urbn Leaf was a collaboration for Tommy Chong’s visit to Urbn Leaf. The collab branding was inspired by the infamous Up In Smoke movie cover. Along with the limited edition packaging, a custom bandana and rolling papers were packaged in a branded box.
In collaboration with G Sa.
Sluggy’s Edibles
The first of the Slugworth’s candy lineup, the Sluggy’s launch was long anticipated. Since legalization, Slugworth’s candy had to be completely redesigned to be compliant. The loud new packaging called for a marketing campaign that would be just as fun and attention grabbing, with a product page to match.
Exclusively available at Urbn Leaf.
Shorty’s Prerolls
Shorty’s Prerolls are half-gram joints meant to be enjoyed on the go. For this campaign, I was to create a slogan as well as a whole new concept to refresh the brand’s marketing.
UL Merch
Urbn Leaf’s Fall merch campaign focused on driving users to purchase the new line of merchandise in order to build further customer engagement. For this campaign, I directed and produced the content shoot, as well as created all print and digital marketing materials.
In collaboration with G Sa.
Exclusively available at Urbn Leaf.
The Leaf Magazine
The Leaf: A Guide to Feeling Good with Cannabis is a quarterly magazine put out by Urbn Leaf. My job was to create the brand, fully develop the magazine, work with vendors on their ad’s, create photo content, write article-copy, design the layout of the magazine and handle print production.
Read more at The Leaf online.
Download a digital copy of the leaf.