Women’s March 2020
For the 2020 Women’s March, I was asked to create a poster that would represent cannabis and women’s empowerment. This was the second year that Urbn Leaf created art and sponsored the Women’s March with free consumption friendly bus rides from all retail locations.
UL Holiday 2019
Urbn Leaf’s Holiday 2019 campaign promoted the seasonal UL gift cards, as well as a gift-guide including various products from different vendors. For this campaign, I began with creating a marketing strategy, then crafted the aesthetic, shot content needed for graphics and finally designed all print and digital marketing materials.
Photography by Liv Martinez.
UL Movember
Movember by Urbn Leaf was a marketing campaign that focused on spreading awareness about men’s health and raising money for the Movember fund. I headed this campaign, which included weekly educational IG stories, blog posts and a shave day event held at all UL locations.
To see more, visit the Movember blog post.
UL Pride 2019
The Garden of Weeden activation was Urbn Leaf’s contribution to San Diego Pride’s 2019 season. The branding I created was spread throughout print and digital marketing materials for UL and collaborating brands, as well as in the environmental design of the space where the event was held.
Bayked Festival
Bayked is a 420 Music and Cannabis Festival held in downtown San Diego.
Rick Ross.
Photography by Theo Gouzaire.
Valentine’s Day 2019
UL Holiday 2018
Photography by Theo Gouzaire.
UL events in collaboration with Savanna Rakofsky and Melanie Pynappel.