Moments Campaign

For the Moment When

The Goal of the 2022 Brand Campaign is to acquire new customers by increasing brand awareness and brand affinity within endemic media outlets. We want to be the biggest, loudest menswear brand in the wedding industry. The 2022 Brand Campaign should come to life anywhere an engaged couple, bride to be, or groom to be is researching wedding planning or consuming content online.

Campaign Strategy.

We will achieve this goal by showing Generation Tux in an aspirational, but relatable way, focused purely on weddings. We want to appeal to the emotional side of our target consumer and highlight the wedding day, or wedding moment, they want for themselves.
The 2022 Brand campaign will build on the 2021 Moments campaign by evolving from showing the overall moments of the wedding day, to now highlighting on one private moment shared by the wedding couple. This will be showcased in a variety of wedding styles and couples. We will launch the campaign with a Hero video showing four different weddings, and sustain the campaign with additional imagery and cutdowns focusing on the different couples, the groom(s) and the wedding party.

Full Campaign

Art Direction & Design by Liv Martinez. Design production by Richie Gonzalez.
Creative Direction by The Anton Eye. Photography by Embry Rucker.
Marketing Direction by Matt Ramirez. Created for Generation Tux.

Moments Campaign

Campaign Strategy.

Full Campaign